About Heineken

The Pub Positioning Tool enables you, the publican, to think much more about what your competitors are offering and also to better understand your business’s core strengths. This insight into your business that can often be overlooked in the busy on-trade allows you to identify what areas require focus to drive ‘stand-out’ positioning for your business as a destination outlet in your town and region.


By going through this process we were better able to articulate our needs as a business and that allows us to tailor a solution with Heineken that met those needs” – Simon, Manager, Ridley’s

WHY TAKE PART?

  • Create a positioning statement for your pub expressing how your pub offers a range of goods and services that fill a particular consumer need in a way that your competitors don't
  • Put together a competitor profile map - an outline of where your pub sits versus competitors in terms of customer profile, product offering and overall positioning
  • Help identify the biggest opportunities for your business, as well as weaknesses, using a SWOT analysis

WITHIN 30 MINUTES YOU WILL KNOW:

  • Who are my customers?
  • What do I offer?
  • Why do they come?
  • What are my points of differences?
  • How can I grow further?

HOW DO I TAKE PART?

Step 1. Visit http://www.heinekenpubtool.com/ to begin

Step 2. Complete the questionnaire

Step 3. Use the results to help you improve your business